Themed Years provide a collaborative platform to help promote your business, product and experiences. In any Themed Year we have at least one events funding programme and a free to access partner events programme which offers a range of promotional benefits to those that sign up. Events animate and showcase what we have to offer, encourage participation and celebration, raise awareness of the theme and provide important media moments through the year. The creation of an exciting and engaging events programme is absolutely central to the Themed Year approach. Perhaps the most notable outcome in terms of legacy was the unprecedented joining of public, private and third sector organisations both in Scotland and overseas – all pulling in the same direction to celebrate and promote Scotland within the same framework, utilising a common brand and messaging and multiplying our individual efforts to great effect. To date, there have been 12 Themed Years.

Homecoming Scotland generated huge additional revenue and positive media coverage for Scotland at home and around the world alongside a host of other benefits.

Themed Years started with Homecoming Scotland 2009 which was a unique concept at the time representing one of the largest collaborative tourism and events initiatives that Scotland had ever staged.

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